Facebook Conversions API (pixel)

How to set up Facebook Conversions API for your events

If you have a Facebook Pixel set up for your event pages, then you can use our Conversions API integration to process web activity from opted-out iOS devices, essentially circumventing the restrictions that were put in place with iOS 14.

Before setting up Conversions API you will need:
A Facebook pixel
A Business Manager account with admin or developer privileges

To begin setting up Conversions API the first thing you need to do is to create an access token.

To create your access token:

  1. Head to Ads Manager
  2. Navigate to Events Manager
  3. Choose the pixel you want to implement
  4. Head to the 'Settings' tab
  5. Find Conversions API and click 'Generate access token'
  6. Copy and paste the generated access token into a word processor for safe-keeping

Now that you've generated your access token, you'll also need to grab your Pixel ID

To get your pixel ID:

  1. Select your pixel within Events Manager
  2. Find the pixel ID on the right-hand side of the 'Overview' tab and copy it to your clipboard
  3. Paste the pixel ID into a word processor for safe-keeping

Once you have your access token and pixel ID you can add these in RA Pro to set up Conversions API for your events.

  1. Go to RA Pro and navigate to your promoter page
  2. Click on 'Tracking' to head to the promoter social tracking page on RA
  3. Select 'Facebook Pixel' as the tracking ID type
  4. Enter your access token and pixel ID in the relevant fields

How to test Conversions API is set up correctly for your events

You'll need your test_event_code in order to test Conversions API.

To get your test_event_code:

  1. Select your pixel within Events Manager
  2. Head to the 'Test events' tab and scroll down to 'Test Server Events'
  3. Copy the code (e.g. TEST12345) to your clipboard and paste into a word processor for safe-keeping 

To test Conversions API:

  1. Enter your test_event_code into the relevant field on the promoter social tracking page
  2. Click 'send test event' to fire a test event to your Events Manager
  3. Check Events Manager to see if the event has fired correctly
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