5 key things to do as an artist on RA

RA exists to champion electronic music culture and strives to bring together the world’s electronic music communities. Our platform helps people to discover music, artists and events and is used by 50m electronic music fans and hundreds of thousands of artists, promoters and brands around the world. We’ve iterated heavily on our B2B platform for electronic music professionals – RA Pro – over the past couple of years and we’re committed to building more solutions for artists, promoters and brands moving forward.

The world's largest electronic music community.

  • 6m monthly users
  • 66m unique users per year
  • 202 countries
  • 25% of users view at least 3 events in one session
  • Over 1m users follow an artist, promoter or club on RA

#1 Claim ownership of your artist profile

  • This ensures you have full control over your profile and its content
  • You can also add management to your profile if you need to
  • 29% of artist profiles are still unclaimed - email [email protected] to claim yours now

#2 Make sure you’re tagged on lineups!

  • Tagged artists benefit from 5% additional exposure from RA event pages
  • This also ensures fans get notified via push & email when your next gig is announced
  • You can send promoters this doc as well as your artist profile link to ensure you're tagged
  • You can also remove yourself from lineups if you’re tagged incorrectly

#3 Ensure your profile is up-to-date

  • RA artist profiles rank very highly on Google so they get a lot of traffic (see below)
  • Ensure your area of residence is up-to-date so promoters can estimate travel costs
  • Ensure your booking info is correct to avoid bounced emails from promoters

Google Search ranking examples:

RA artist profiles often rank higher on Google than their Instagram, SoundCloud, Spotify and Wikipedia profile / page counterparts. Google rewards pages with higher click-through-rates, meaning people are more likely to click on RA artist pages than they are other pages.

Black Coffee: #4 on Google Search (above Facebook, Spotify & Black Coffee’s website)

Shanti Celeste: #2 on Google Search (above SoundCloud, Wikipedia & Bandcamp)

Mall Grab: #3 on Google Search (above SoundCloud, Facebook, Wikipedia & YouTube)

&ME: #1 on Google Search (above Instagram, Keinemusik website, Beatport & Spotify)

#4 Link RA externally – especially in your SoundCloud bio

  • This ensures SoundCloud users can easily find artists’ upcoming gigs
  • We are the first platform to have the SoundCloud integration and we also have this with Spotify
  • Make sure to also add your RA artist profile to your Linktree / Link in Bio
  • This ensures fans on Instagram can find an artist’s events on RA within 2 clicks

#5 Ensure your profile is complete

  • Add a bio – this helps SEO meaning your artist page will index higher on Google
  • Add your booking info, musical styles, labels, aliases, pronouns & large profile photo
  • Add your SoundCloud profile link to make the most of our new integration with them
  • You can also add BandCamp and Discogs links, as well as a website, IG, X & FB
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