Event views
What is an event view?
An event view is counted when someone visits your events details page, for example ra.co/events/{eventID}. If someone visits the page multiple times, each time they visit will be counted as a view.
How do event view sources work?
All event views are tracked based on the previous website URL or location that the user has come from. This is used to determine the source. We currently track event views from the following sources:
- Linktr.ee
- Spotify
- TikTok
- Telegram
- Soundcloud
- RA event listings - where a user has come directly from anywhere on ra.co such as the listings page, artist pages, news articles etc. This also includes all RA Guide app event views
- RA marketing tools - where a user has come directly from marketing from RA, such as local mailers, just announced emails, specific email campaigns etc.
Direct event views
An event view is attributed to "Direct" when a user first lands on a site without being referred by another website:
- The user may have typed the website address directly, clicked a bookmark, clicked a link from an email (that isn't from RA), or might have security settings in their browser that prevent referrer data from being passed.
Other event views
Event views that have not come one of the above sources will be marked as "Other", which means:
- The user came from another website that we currently do not track eg. a promoters own website
Event views from ad campaigns:
- If someone has clicked on an advert created from an ad manager such as Meta or Google ads, then the event view will count towards wherever that ad was placed, for example Instagram, Facebook or Google.
RA will be adding further sources over time where relevant.