Announcements & On Sales

Scheduling event announcements and on-sales

Scheduling your event / tickets to go live / on sale at a specific date and time is a great way to:

  • Generate additional buildup for your event
  • Create urgency among ticket buyers
  • Give your regular customers a chance to buy tickets before they go on general sale

You may also be under contractual obligations to announce your event after a specific date has passed (e.g. if an artist is playing twice in the same city), or to go on sale on a specific date and time (e.g. if your event is part of an artist or album tour).


In order to schedule an announcement you will first need to create an embargoed event.

To do this, set your event visibility to 'Hidden' and set a date and time for it to go live.


To set up a pre-sale, you will need to create a private ticket link to send out to your customers.

You can also set up a landing page for your event - which can include a description, artwork or a YouTube video - so that users can register their interest for it and be notified when it goes live.

For more information on how to do this please consult the how-to-guide below.

How-to-guide: Pre-sales


To schedule an on-sale you will need to specify the on-sale date & time when adding tickets.

For more information on how to do this please consult the how-to-guide below.

How-to-guide: Adding tickets

High-volume announcements & on-sales

If you’re planning to announce a festival or large-capacity event and you anticipate high volumes of ticket sales within the first few hours of going on sale, please let us know in advance so we can prepare everything on our side and help maximise your sales on the day. 

If you used a landing page to collect sign-ups prior to going on sale, please email your Partnership Manager and let us know the number of sign-ups collected so we can prepare for any significant spikes in traffic on the day.

If demand is anticipated to be particularly high, we may need to turn on Queue-IT for your event. Queue-IT is a virtual waiting room that streamlines traffic to your event page and prevents the website from overloading during periods of peak demand e.g. high-volume on sales. When significant numbers of people try to buy tickets for an event at the same time, QueueIT manages the incoming traffic to your event page by placing ticket buyers in a queue.

To ensure everything runs smoothly, please contact us within the following timeframes:

(No later than) 1 week before announcement: Announcement & on-sale schedule

Please email the following to your Partnership Manager (with [email protected] on CC):

  • RA event URL or event details
  • Announcement date & time
  • On-sale date & time (presale and/or general sale)
  • Any additional on-sale dates & times (e.g. pre-sale, hidden tickets)

If you require any advertising or marketing support please get in touch with your Partnership Manager to discuss this. Creative assets will be needed 72 hours before announcement.

(No later than) 48 hours before on-sale: Event & ticket submission

Please ensure your event is listed and all tickets are submitted at least 48 hours before on-sale.

If you need help doing this, please email the following to [email protected] in advance:

  • Event title
  • Date
  • Times
  • Venue / location
  • Lineup
  • Event bio
  • Artwork
  • Ticket titles
  • Ticket price
  • Ticket allocations
  • Announcement date & time
  • On-sale date & time (general sale)
  • Any specific requirements e.g. pre-sale, hidden tickets etc.

If you want to announce a festival or large-scale event but don’t have a Partnership Manager, please get in touch with us at [email protected].

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